If you have ever built a Divi page from scratch and then needed a second version — a landing page variant, a service page with a different offer, a blog post template — you will know that Divi does not ship with a built-in duplicate button. The WordPress core "Duplicate" feature does not exist by default, and copying a Divi page manually means recreating every section, row, module, and setting from memory.
There is a much faster way. This post shows you exactly how to duplicate any page or post in Divi in a single click, with everything copied correctly.
Why Divi Pages Are Harder to Duplicate Than Regular WordPress Pages
A standard WordPress page stores its content as HTML in the post_content database field. Copying that is trivial. A Divi page is different.
Divi 4 stores its layout data as a serialised shortcode string inside post_content. Divi 5 stores its layout as a JSON structure also inside post_content, but with additional module settings and page configuration stored across multiple post_meta entries. A proper Divi page duplicate needs to copy all of this correctly:
- The post_content field (containing the Divi layout)
- All post_meta entries (Divi 5 builder data, page settings, custom fields)
- The featured image assignment
- Taxonomy terms (categories, tags, and any custom taxonomies)
A naive WordPress duplication that only copies the post record and misses the meta will produce a page with a blank Divi layout — the title is there but the builder content is gone.
The One-Click Solution: Divi Duplicate Post
Divi Duplicate Post is a free plugin on the Divi Marketplace that adds a Duplicate link to every page and post in your WordPress admin. One click creates a complete copy of the original — including all Divi 5 builder data, custom fields, featured image, and taxonomy terms.
It is free, requires no configuration to get started, and works with Divi 4 and Divi 5.
How to Set It Up
Step 1 — Download Divi Duplicate Post from the Divi Marketplace (free, requires an Elegant Themes account).
Step 2 — Upload and activate the plugin in WordPress → Plugins → Add New → Upload Plugin.
Step 3 — Go to Pages or Posts in your WordPress admin. You will see a new "Duplicate" link in the row actions below each entry.
That is all. No API keys, no settings required before first use.
How to Duplicate a Divi Page
Go to Pages in your WordPress admin. Hover over any page in the list. You will see the row actions: Edit, Quick Edit, Trash, View — and now Duplicate. Click it.
The plugin creates a complete copy of the page instantly. By default it opens the duplicate directly in the Divi editor so you can start editing immediately. The duplicate is created as a Draft so it does not go live until you publish it.
The duplicate includes everything: the complete Divi layout (sections, rows, columns, modules, and all their settings), all custom fields, the featured image, and any categories or tags assigned to the original.
You can also duplicate from inside the editor. When you are editing a page, a Duplicate button appears in the WordPress admin bar at the top of the screen.
Settings You Can Customise
The plugin works out of the box with sensible defaults, but you can adjust its behaviour under DiviPerfect → Duplicate Post in your WordPress admin.
Post types — by default the Duplicate link appears on posts and pages. You can enable it for any custom post type registered on your site — WooCommerce products, portfolio items, testimonials, and so on.
Title format — the duplicate is titled "Copy of [Original Title]" by default. You can change the prefix to anything you like, or add a suffix instead (or both, or neither).
Duplicate status — new duplicates are created as Draft by default. You can change this to Published, Pending Review, or Private.
After duplicating — by default you are taken directly to the editor to start working on the duplicate. You can change this to return to the post list instead.
What to copy — three individual toggles let you control whether custom fields and meta (including Divi builder data), categories and tags, and the featured image are included in each duplicate.
Common Use Cases
Template-based workflow — build one master version of a page type (a service page, a landing page, a case study) then duplicate it for each new piece of content. All the structure and styling comes across; you just update the text and images.
A/B testing — duplicate a landing page, make changes to the headline or CTA, and test both versions simultaneously.
Safe editing — before making major changes to a live published page, duplicate it first. You have a safe fallback if the new version does not work.
Client handovers — if you build the same type of site repeatedly for clients in the same industry, duplicate a completed project's key pages as a starting point for the next one.
Divi Diplicate Post
Divi Duplicate Post is free and available now on the Divi Marketplace.